Kuala Lumpur, 25 April 2016 – Parkson Edutainment World, a joint venture between Parkson Retail Asia Limited and Studio Kingdoms Network Sdn Bhd officially launched its inaugural international learning centre, Royale Unicorn Education (RUE) in Parkson Maju Junction Shopping Mall today.
Providing a unique approach towards early childhood education, RUE is the first learning centre in Malaysia to adopt the renowned Pygmalion teaching method that focuses on whole brain development and the Zensyo Maitreya nursery approach from Japan.
The launch was attended by Tan Sri William Cheng, Executive Chairman of Parkson Group, Datuk Magic Lee, Director of Parkson Retail Asia Limited, Ms Natalie Cheng, Merchandising Director of Parkson Corporation Sdn Bhd as well as RUE partners, Mr Ito Kyo, Developer of Pygmalion (Japan), Mr Koshin Matsumoto, Principal of Zensyo (Japan) and Mr Michael Yong, Regional Franchise Director of Cambridge English for Life.
Specializing in whole brain development, the Pygmalion method focuses on training children’s abilities: such as fingertip ability that develops imagination and creativity; spatial ability, to understand space and three-dimensions; figure ability for visualization and reality recognition; mathematical and logical thinking; and language and social ability for communication and sharing. By focusing on these six core abilities using the Pygmalion teaching method, it has been recognized and proven to not only immensely improve problem-solving skills but also develop advanced analytical and social skills.
The senior teachers in RUE underwent an intensive training course under Mr Ito Kyo in Japan to master the Pygmalion teaching method using unique teaching traits and specially customized tools and materials. Parents are required to be in the class with their children as it allows them to bond together and to be directly involved in their learning development, which is critical for the well being of the child. It also ensures the same teaching and learning method is practiced at home too.
“In Japan, by learning through Pygmalion, many students succeed in entering Japan’s top schools and universities because they can learn three to four years ahead of the school’s educational curriculum. We have 200 Pygmalion branches in Japan and we are grateful to open our first branch abroad in Malaysia,” said Mr Ito Kyo, Developer of Pygmalion (Japan).
The Zensyo Maitreya Nursery School adopts innovative approaches to nurturing its children holistically in a warm and supportive environment to bring out a child's talent and cultivate independence, hobbies and enhance body movements. The school introduces learning through play, and learning that is geared to the individual needs of each child. Every child will go through a finger print test, which has proven 99% accurate, to discover their learning patterns as well as in-born talents where the school will be able to tailor-make programmes to bring out and develop the child’s talent.
The nursery also incorporates two prestigious curricula - the Cambridge English For Life (CEFL) and International Primary Curriculum (IPC) from UK, into its daily schedule as the school aims to ensure all children fully utilize their time by giving them a broad range of quality activities and learning experiences.
As Zensyo Maitreya provides a wide variety of activities and classes in its programme such as art & craft, music, dance, cooking and many more under one roof, the nursery school aims to be a one-stop learning centre for families to minimise the shuttling between classes and events that many parents currently undertake for their children, hence taking the strain out for both parents and children.
“A country’s development starts with the basic education for young children as they are the hope and future of a nation. By utilizing Japan’s educational know-how, we at Zensyo, are very happy and honored to be given this opportunity to work closely with Parkson Edutainment World, and contribute to the development of education in Malaysia,” said Mr Koshin Matsumoto, Principal of Zensyo (Japan).
“It is our aim that Royale Unicorn Education will revolutionize the pre-school teaching and learning culture in Malaysia and raise the standards of children’s nursery schools everywhere. There is no better investment that the individual, parent, and the nation can make than an investment in education of the highest possible quality, especially during the crucial stages of a child’s early development stage,” said Adam Ooi, Executive Director of Parkson Edutainment World.
“All of us here know that the pre-school years are a critical period for the development of our children. This is the best head start we can give our little ones. This is why a balanced and holistic approach to the education and learning process we provide children in their early years is crucial – and all these reasons are what we at Parkson are passionate about,” said Natalie Cheng, Merchandising Director of Parkson Corporation.
Guests were also given a special preview of Parkson Edutainment World’s first-of-its-kind edutainment theme park, Little Kingdom, featuring 35 Happy Toon World characters in a magical-themed environment. Set to open its doors in June, Little Kingdom provides opportunities for parents and children to bond by exploring and participating in a variety of fun interactive and experiential activities together such as rides, academic games, and interest classes. Located in the same vicinity as Royale Unicorn Education at Parkson Maju Junction Shopping Mall, Little Kingdom also features themed cafes and merchandises and welcomes the hosting of school and corporate events.
Parkson Edutainment World will be expanding Royale Unicorn Education learning centres to four more areas this year at Kota Damansara, Sunway Nexis, Puchong and Pavilion Kuala Lumpur with 10 more centres in the pipeline.
Royale Unicorn Education is located at Parkson Maju Junction Shopping Mall, Level 3, 1001, Jalan Sultan Ismail, 50250 Kuala Lumpur. For enquiries, please contact Royale Unicorn Education at:
Tel: +603 2602 0701 or email: enquiry_ru@parksonedutainmentworld.com
Website: www.royaleunicorn.com
Facebook Page: www.facebook.com/royaleunicorn
Press contact:
Jean Leong
Tel: +6012 293 3829
Email: jean@jadeffairs.com